![]() Using AdWords Editor’s file exporting options, you have a lot of freedom to export all or part of your AdWords account in several different formats – either for data movement purposes or account viewing purposes. If an ad group is selected, you have options to export the account, current campaign, or the current ad group. If a campaign is selected, you have options to export the entire account or the currently selected campaign. For instance, if the account name is selected, from the File menu you have options to export the entire account or export the current view (if exporting to CSV). ![]() What exactly you can export depends on what is selected in the left-hand side of the screen. Work Media has used this option on numerous occasions to get client approval for the keywords and ads we are using before launching a campaign. If you have clients or other interested parties who want to see the keywords and ads that comprise an ad group or campaign, you can create an HTML file and give them exactly the information they need. This option is useful for creating a file that can be easily viewed by anyone. The HTML option creates a nicely-formatted HTML option that can be viewed in a web browser. This is useful for analytical types that like having all the data displayed for them in one big file. The CSV option creates tab-delimited text files which can be opened up in spreadsheet software such as Microsoft Excel. Grab the sheet Bulk Ad Performance Checker This bulk ad performance checker monitors the effectiveness of Facebook Ads, Google Ads, and Microsoft Ads budgets. The other two export options, “Export to CSV” and “Export to HTML” are for exporting the data to look at in other programs. The Adwords Ad Planning spreadsheet assists you in planning your Adwords campaigns. aes files are created by using the “Export for Sharing” option to export your data, rather than “Export for Archiving”. On the new computer, you would use the File/Import Account Snapshot links to import the data into AdWords Editor. aea file) to your computer, then move the file to another computer. For example, if you wanted to move your account and data settings from one instance of AdWords Editor to another, you could export the account data with the Export for Archiving option, save the file (a. ![]() ![]() They both export AdWords Editor data in a format that can be re-opened in AdWords Editor. The “Export for Archiving” and “Export for Sharing” options do essentially the same thing. File exporting options are available via the File link on the main menu at the top of the interface, or by right-clicking on an account, campaign, or ad group name. To put it simply, I’d be toast without it.Īnd because of that, I want to let you in on my favorite AdWords Editor benefits that have worked tremendously well for me to move the needle in the right direction when it comes to better performance.īefore we get into the details, grab yourself a download of AdWords Editor (if you don't already have it) so you can follow along.Google AdWords Editor lets you export AdWords account data in several different formats – as a CSV file, as an AdWords Editor archive file, as an AdWords Editor sharing file, and as an HTML file. If you're building out new ad groups, campaigns, or testing new ads or keywords, the AdWords Editor is where you need to turn. The only time I use the regular interface is to make adjustments based on data feedback. Having worked with quite a few accounts, it’s amazing to me how many have never thought about using the AdWords editor before. And with so many AdWords Editor benefits available, it’s easy to quickly see the value of being able to create an AdWords account in 75% less time compared to using.
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